CIRB Affiliates - Restaurant Research Restaurant Research (RR) is a privately held LLC that was founded in late 2000 by Phil Mangieri and Wally Butkus who worked together in FMAC ’s Research Group. Having witnessed first-hand the negative impact of aggressive lending in this marketplace, we seek to provide conservative guidance that will help perpetuate healthy industry growth going forward. Despite the current industry difficulties, we firmly believe in the franchise business model when reinforced by valuable brands and prudent business decisions. However, we recognize that restaurant brands have life cycles that all industry players must closely monitor. We believe RR is an excellent resource to this end.
Restaurant Research’s mandate is to provide unbiased chain restaurant brand analysis that is useful to franchisees, lenders, franchisors, investors and developers. Our research (and related services) is based upon our proprietary ranking criteria and is differentiated by our understanding of the franchisee community.
Restaurant Research’s main products include (1) a free daily email research notes publication and (2) chain restaurant concept reviews. While the daily research notes provide current information on the restaurant industry, our concept reviews are designed to thoroughly explain our brand rankings that decision makers can use to assess relative risk and competitive advantages for various chains. To find out more about our products and services, check out our website at www.restaurantresearch.info.
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